A TVC like.no.other

Was forced to watch cricket at a night over with 14 cricket fanatics / jerks. It happened to be ...ahem... India-Bangladesh at World Cup '07. Much to others' displeasure, I was in a good mood irrespective of whether it was a wicket falling or a boundary scored. Apart from beer and "good cricket" there was one reason for my sitting through the ordeal of six deliveries between the commercial breaks - the hope that i would see the complete Sony Bravia TVC.

I should have realised that the original version of 'bouncy balls' is 180 minutes long and would perhaps outlast our batsmen at the crease. Sadly, the one shown was stripped of it's creative appeal (music and visual) and execution excellence to a mere 10-seconds that failed to make the point in the stylish, charming and powerful way made by the original. Created by Danish director Nicolai Fuglsig who sent 250,000 multi-coloured balls bouncing down the streets of San Fransisco, the ad is a Cannes winner (and was a frontrunner for the Grand Prix in 2006).

...To announce the arrival of the BRAVIA LCD and 3LCD range, we wanted to get across a simple message - that the colour you'll see on these screens will be 'like no other'. reads the website made especially to showcase the ad. It also gives trivia and allows sneak-peaks at the new TVC with massive paint explosions all over town.

...a "really simple, visual celebration of colour". More fun than even a Billion Blues.

Anyday!