'Gorgeous Hamesha' is about this jingle / song with simple vocals and soft strumming that resulted in a CD of the song. The slice-of-women's-life TVC / video shows women in different situations and essentially uses Deepika Padukone, the feminine beauty and emotional strength of women as a support for showing good-looking hair. Subtly, it gives the message that women go through a lot of emotions - happy and not; light and heavy - and it is their hair that makes them look gorgeous in whatever situation they maybe.
'Beautiful' is about the hoarding / print ad with ladies' hairstyles arranged in a way that spell out the alphabets B-E-A-U-T-I-F-U-L. It is a lot cleverer and classier than most ads and is a brilliant combination of idea and execution.
What i like more, is the Dove website that allows sharing of notes on hair-care, information on products, activities, etc. Parachute Advansed's website, though, has much less 'community stuff'.
Both these brands may not competing directly, but are defnitely fighting for Share-of-Hair (sounds quite scary). I feel they have both managed to hit bulls-eye in making a connect with their TGs, which i think, are different too.But where i think Beautiful loses and Gorgeous wins, is the word 'Zero Damage'. It automatically triggers a theraupatic mindset - which may work instantly for those facing hair problems, but may be repelled by those with normal hair.
Either ways, Gorgeous or Beautiful - i love both!